Personal Branding has become one of my favorite topics! I am super passionate about working with Boss Babes to elevate their brand.
So, let me start by explaining what Personal Branding Photography is.
Personal Branding Photography provides photos for entrepreneurs to uplevel their brand. Tell their story through photos and connect with their audience on a personal level to grow their business. Branding photos will highlight your unique personality and can be used in numerous ways throughout your website, social media and marketing efforts! Personal Branding Photography is all about capturing the essence of who you are, the service or product you provide and outlines what makes your brand unique. Lifestyle headshots, your workspace, creative process, tools of your trade and MUCH more!
Struggling with the idea of putting yourself out there (trust me I know the feeling!) so I’m sharing 5 benefits of Personal Branding Photography below!
5 BENEFITS OF PERSONAL BRANDING PHOTOGRAPHY
TELLS YOUR STORY
Radiate your authentic energy through every pose, expression and photo! Whether on your website, blog, in a social media post or through email marketing, give a visual to your message by tying it to an image.
CREATES CONNECTION WITH CLIENTS
Sharing your passions, dreams, fears, and vulnerabilities attract like-minded clients more than any type of content you can post! Most of us entrepreneurs mainly run our business online so we have to work extra hard to get our authentic selves represented in the digital space.
SETS YOURSELF APART
Own what you offer and why it’s better than the competition! Offer a unique experience that no one else does, give insight into it with images tailored to that experience!
UPLEVELS YOUR BRAND
Having a library of gorgeous, on-brand content that inspires you to show up on social media with consistent imagery customized to your business will elevate brand recognition! Use fresh and branded photos on your website, social media, email marketing, advertising, welcome guides, pricing guides, guest blogs, etc. This will allow you to stay top of mind when people need a service you provide!
PRESENTS A PROFESSIONAL BUSINESS IMAGE
Say goodbye to the blazer headshots and co-create playful and passionate images that you’re proud of. When clients see professional, consistent, quality images throughout your platforms, they’ll know you take your business seriously. You are the face of your business! Have professional photos of you in your element, with your products, tools of the trade – these will help position you as an expert in your field.
Does this help you see how you can elevate your brand and business? Not sure what type of images you’d want or need? Check back soon, I’ll be posting tips so you can start building a plan.